Artists vs Artists = Ghost Beach

From the New York Times today
Pick a side.  The band Ghost Beach created this installation in the epicenter of commercial Manhattan above the American Eagle Outfitters store in Times Square. When you visit their website you have the chance to choose whether you support piracy or oppose it. Currently 149 #artistsagainstpiracy votes versus 2881 #artistsforpiracy.  Take the poll. Choose a side. Or not. 
Question: was this the best use of this grand opportunity?