Artists vs Artists = Ghost Beach

From the New York Times today
Pick a side.  The band Ghost Beach created this installation in the epicenter of commercial Manhattan above the American Eagle Outfitters store in Times Square. When you visit their website http://www.artistsvsartists.com/ you have the chance to choose whether you support piracy or oppose it. Currently 149 #artistsagainstpiracy votes versus 2881 #artistsforpiracy.  Take the poll. Choose a side. Or not. 
Question: was this the best use of this grand opportunity?